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Think Different

英倫米高 Michael in England · other · Watch on YouTube

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What it is

Apple's classic 'Think Different' commercial, a one-minute spot celebrating creative misfits and innovators. This upload is from 2006.

Why Hacker News recommends it

Shared as an emotionally powerful example of great advertising, especially after Steve Jobs died.

  • 3 people recommended it
  • 3 different months
  • 2 strong recommendations
  • first 2007, last 2012

What HN commenters said

  1. “My eyeballs just sweated.”

    Emotional favorite spot that reassured the faithful.

    wallflower, 2011-02 · Strong recommendation · in “'1984': As Good as It Gets”

  2. “I must admit that after watching it just now I teared up a bit.”

    Moving commercial shared after Jobs's death.

    revscat, 2011-10 · Strong recommendation · in “Steve Jobs has died”

  3. “the Apple 'Think Different' ad would make an inspired intro”

    Inspired intro for a class talk on entrepreneurship.

    alid, 2012-10 · Recommendation · in “Ask HN: I'm Talking to a High School Class about Entrepreneurship ”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: think different, apple, advertising, steve jobs, branding

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