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Honda - The Cog

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What it is

Honda's 2003 'Cog' commercial for the Accord, a two-minute Rube Goldberg chain reaction of car parts. It was filmed practically rather than with CGI.

Why Hacker News recommends it

Cited as an ad worth enjoying and as an example of practical effects so good they were mistaken for CGI.

  • 1 people recommended it
  • 1 different months
  • 0 strong recommendations
  • first 2011, last 2024

What HN commenters said

  1. “Rube Goldberg machine all done without CGI (5 months of pre-work, then 605 takes until they got to one that didn't screw up somewhere)”

    Honda ad done as a real Rube Goldberg machine without CGI

    pitdesi, 2011-11 · Recommendation · in “Stop motion video shot over 2 years with 288,000 jelly beans”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: commercial, practical effects, rube goldberg, honda, advertising

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