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The Problem With Facebook

2veritasium · explainer · Watch on YouTube

Tech industry & business modelsProduct, marketing & salesInternet culture & memes

What it is

Veritasium's Derek Muller argues that Facebook's business model works against pages and creators, because it charges them to reach the audiences they built. He explains how filtering and paid promotion undermine the value of likes.

Why Hacker News recommends it

HN commenters recommend it, with its follow-up, as an exposé of fake likes and bot activity, and as a warning before spending on Facebook ads.

  • 3 people recommended it
  • 9 different months
  • 4 strong recommendations
  • first 2014, last 2018

What HN commenters said

  1. “Well worth the watch.”

    Lays bare structural issues with Facebook's business model.

    lingben, 2014-02 · Strong recommendation · in “Facebook Fraud [video]”

  2. “Veritasium has an interesting related video”

    Explains Facebook withholding posts unless you pay.

    vacri, 2014-03 · Recommendation · in “The Free Marketing Gravy Train Is Over on Facebook”

  3. “I found them pretty interesting listening”

    Interesting take on content distribution from Veritasium.

    Veedrac, 2015-03 · Recommendation · in “Reasons not to use Facebook”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: facebook, advertising, click farms, veritasium, social media

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