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1993 interview re: Paul Rand and Steve Jobs

youareworthy · interview · Watch on YouTube

Graphic design & typographyTech pioneers & interviewsProduct & industrial design

What it is

A 1993 interview in which Steve Jobs talks about designer Paul Rand, who created the NeXT logo. He recounts Rand's insistence on presenting a single design and his uncompromising professionalism.

Why Hacker News recommends it

HN commenters share it for Jobs's account of Rand's single-option approach and as a lesson in trusting designers.

  • 2 people recommended it
  • 2 different months
  • 1 strong recommendations
  • first 2010, last 2012

What HN commenters said

  1. “I really enjoyed his uncompromising attitude”

    Jobs recounts Rand's uncompromising professional attitude.

    drostie, 2012-07 · Strong recommendation · in “Thoughts on Paul Rand”

  2. “He would do just one, it would be right, and Steve could take it or leave it.”

    Paul Rand refused to give multiple logo options.

    danilocampos, 2010-08 · Recommendation · in “Steve Jobs explains branding”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: steve jobs, paul rand, logo design, next, branding

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