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Understanding the Job

Edward Capaldi · lecture · Watch on YouTube

Product, marketing & salesStartups & entrepreneurship

What it is

Clayton Christensen explains the jobs-to-be-done idea in five minutes, using the fast-food milkshake example. The point is that understanding the job a product is hired to do makes it easier to improve.

Why Hacker News recommends it

Cited as the short, famous introduction to Jobs To Be Done and competition framing.

  • 3 people recommended it
  • 3 different months
  • 1 strong recommendations
  • first 2019, last 2024

What HN commenters said

  1. “I would implore you to check-out Clayton Christensen's famous”

    Enlightening milkshake explanation of competition framing

    sarreph, 2020-12 · Strong recommendation · in “The biggest competitor to your digital service? The Mars Bar”

  2. “This video from Clayton Christensen gives a good summary of Jobs To Be Done using milkshakes at a fast food restaurant as an example”

    Good summary of Jobs To Be Done using milkshake example

    andygcook, 2019-11 · Recommendation · in “Know Your Customers’ “Jobs to Be Done” (2016)”

  3. “well worth the 5 minute watch”

    Famous short Jobs to be Done talk

    nomilk, 2024-09 · Recommendation · in “Measuring Developers' Jobs-to-be-done”

Excerpts from Hacker News comments, linked to the originals. Summaries and labels were written by a language model from those comments.

Topics: clayton christensen, milkshake, product strategy, innovation

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